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COOKIE POLICY
COOKIE POLICY
LAST UPDATE: JANUARY 31, 2025

The website www.clivechristian.com, and in particular its subdomain eu.clivechristian.com (the Site), uses cookies in order to improve your browsing experience.
This cookie policy describes the cookies installed by the Site, their characteristics and purposes (the Policy). Furthermore, it is specified which cookies require the user's prior consent for their installation and how this consent can be revoked, including by the settings of the browser used for browsing.
The processing of personal data collected by the Site is carried out by Clive Christian Perfume Limited, with registered office at 3rd Floor, 32 Brook Street, Mayfair, London, W1K 5DH, United Kingdom, registration number in the Companies House of England and Wales 3538453, VAT number GB189079161 (the Company), owner of the Site, as the data controller of your personal data pursuant to the retained EU law version of the General Data Protection Regulation ((EU) 2016/679) (the UK GDPR) and the Data Protection Act 2018 (together, the Data Protection Laws).
The Policy forms an integral part of the privacy policy available on the Site, which we invite you to read carefully.
CONTACT US. If you have any queries about the collection or processing of personal data or this Policy by the Controller, please contact the Controller at its registered office or by writing via e-mail to the following address: customercare@clivechristian.com.
1. WHAT ARE COOKIES?
Cookies are small text files that the sites visited by the user send directly to their terminal (usually the browser), where they are stored before being re-transmitted to the same sites at the next visit by the same user (so-called first-party cookies). While browsing a site, the user can also receive cookies from different sites or web servers on their terminal (so-called third-party cookies); this happens because on the visited website there may be elements such as, for example, images, maps, sounds or specific links to web pages of other domains that reside on servers other than the one on which the requested page is located. In other words, they are cookies that are set by a website other than the one you are currently visiting. These sites are autonomous from this Site and do not fall within the scope of this Policy. Users are therefore invited to consult the respective privacy policies and cookie policies on those sites.
Cookies may have a duration limited to a single browsing session on the browser (so-called session cookies), and in this case they are automatically deactivated when the user closes the browser; or they may have a predetermined expiry date and, in this case, they will remain stored and active on your hard disk until that expiration date, continuing to collect information during different browsing sessions on the browser (so-called permanent cookies).
Cookies are used for various functions. Some are necessary to allow you to browse the Site and take advantage of its functions (so-called technical cookies). Others are used to obtain statistical information, in aggregate or not, on the number of users who access the Site and how the Site is used (so-called monitoring or analytics cookies). Finally, others are used to trace your consumer profile, also by geolocating yourself, and display advertisements on the Site that may be of interest to you, as they are consistent with your tastes and consumption habits (so-called profiling cookies).
The Site uses technically necessary, analytical and marketing/targeting cookies. To learn more about these different categories of cookies, continue reading this Policy. Find out how they work and what they are for, and freely choose whether to consent to their use or prevent it.
The Site may also incorporate plugins for social networks (e.g. Facebook, Instagram, Twitter and YouTube), in order to enable easy sharing of the content offered on social networks. These plugins are programmed in such a way as not to set any cookies when accessing the page, in order to safeguard the privacy of users. Cookies are only set, if so provided by the respective social network, when the user makes effective and voluntary use of the plugin. Please note that if the user navigates, being logged in, in the social network, he/she has already consented to the use of cookies conveyed through this Site at the time of registration with the social network. The collection and use of information obtained by means of the plugin are governed by the respective privacy policies of the social networks, to which please refer and which are set out below for your convenience:
-
Facebook: https://www.facebook.com/help/cookies/
-
Instagram: https://help.instagram.com/1896641480634370?ref=ig
-
Twitter: https://x.com/en/privacy
-
YouTube: https://www.youtube.com/howyoutubeworks/user-settings/privacy/.
1.1. First party cookies
The Site uses the following types of first-party technically necessary cookies, for whose installation no consent is required by the user but for which the Company is obliged to provide adequate information.
Thus, these are tools used by our Site to allow the user to move normally within it and to ensure, among other things, efficient navigation, session stability, login persistence throughout the session, and the selected country of navigation.
Pursuant to the regulations in force, the use of technically necessary cookies and the carrying out of the processing related to them does not require the prior consent by the users. In any case, the possibility remains for the latter to prevent the installation of technically necessary cookies at any time through the settings of their browser, in the knowledge that such a choice could complicate, slow down and sometimes block navigation on the Site.
The Company acts as data controller exclusively with reference to the first party cookies installed on the Site.
1.2. Third party cookies
It is possible that while a user is browsing our Site, some cookies may be stored on their device that are not directly controlled and managed by the Company. This happens, for example, when the user visits a page that includes the contents of a third party website.
In this regard, it should be noted that the Company has no role in the processing of data deriving from this type of cookies, being, in this case, a simple technical intermediary.
The Site uses some types of third-party analytical or functioning cookies through which the following information is collected, by way of example but not limited to:
(a) number of visitors, page views and navigation within the Site;
(b) effectiveness of acquisition campaigns based on the source of web traffic;
(c) details on products displayed and possibly downloaded on the Site;
(d) navigation based on a set of selected criteria (e.g. language) in order to improve the service rendered to the user.
Third-party profiling cookies, on the other hand, are used to display personalized advertisements on the Site and on other websites and their operation is based on the browsing activities of each user. This type of cookies could also be used by third parties to show their products and services on the Site.
These cookies, as well as the purposes for which they are used outside the Site, fall under the direct and exclusive responsibility of the third party who installs them on the user's terminal and are used to show the user advertisements in line with their interests (this is the case of third-party cookies for profiling / retargeting).
If users do not wish to receive third-party cookies on their terminal equipment, they may at any time, via the links below, or via the selection/deselection options in the "Customize" area of the cookie banner.
The table at the end of this Policy shows all the cookies present on the Site, with the evidence of their specific characteristics and, in the case of third-party cookies, links to the respective privacy policies so that you can consciously decide whether to consent to their use and which cookies block or delete, if any.
2. COOKIE LIST
The list of cookies is constantly updated.
Necessary (57)
Necessary cookies help make the website usable by enabling basic functionality such as page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
Name |
Provider |
Purpose |
Maximum Storage Duration |
Type |
__cf_bm [x2] |
cdn.myshopapps.com |
This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. |
1 day |
HTTP Cookie |
__cfruid |
This cookie is a part of the services provided by Cloudflare - Including load-balancing, deliverance of website content and serving DNS connection for website operators. |
Session |
HTTP Cookie |
|
__paypal_storage__ |
Used in context with the PayPal payment-function on the website. The cookie is necessary for making a safe transaction through PayPal. |
Persistent |
HTML Local Storage |
|
__zlcid |
This cookie is necessary for the chat-box function on the website to function. |
Session |
HTTP Cookie |
|
__zlcstore [x2] |
eu.clivechristian.com |
This cookie is necessary for the chat-box function on the website to function. |
Persistent |
HTML Local Storage |
_cfuvid |
This cookie is a part of the services provided by Cloudflare - Including load-balancing, deliverance of website content and serving DNS connection for website operators. |
Session |
HTTP Cookie |
|
_cmp_a |
Determines whether the user has accepted the cookie consent box. |
1 day |
HTTP Cookie |
|
_ga |
Registers a unique ID that is used to generate anonimized statistical data on how the visitor uses the website. |
2 years |
HTTP Cookie |
|
_ga_# |
Used by Google Analytics to collect anonimized data on the number of times a user has visited the website as well as dates for the first and most recent visit. |
2 years |
HTTP Cookie |
|
_gid |
Registers a unique ID that is used to generate statistical anonimized data on how the visitor uses the website. |
1 day |
HTTP Cookie |
|
_pay_session [x2] |
The cookie is necessary for the secure checkout and payment function on the website. This function is provided by shopify.com. |
Session |
HTTP Cookie |
|
_tracking_consent |
Stores the user's cookie consent state for the current domain |
1 year |
HTTP Cookie |
|
adbws_marker |
Used to ensure website security and fraud detection. |
Persistent |
HTML Local Storage |
|
AWSALBCORS |
Registers which server-cluster is serving the visitor. This is used in context with load balancing, in order to optimize user experience. |
7 days |
HTTP Cookie |
|
bugsnag-anonymous-id |
This cookie is used to detect errors on the website - this information is sent to the website's support staff in order to optimize the visitor's experience on the website. |
Persistent |
HTML Local Storage |
|
cart |
Necessary for the shopping cart functionality on the website. |
1 month |
HTTP Cookie |
|
cart_currency |
The cookie is necessary for the secure checkout and payment function on the website. This function is provided by shopify.com. |
1 month |
HTTP Cookie |
|
cart_sig |
The cookie is necessary for the secure checkout and payment function on the website. This function is provided by shopify.com. |
1 month |
HTTP Cookie |
|
cart_ts |
The cookie is necessary for the secure checkout and payment function on the website. This function is provided by shopify.com. |
1 month |
HTTP Cookie |
|
CookieConsent |
Stores the user's cookie consent state for the current domain |
1 year |
HTTP Cookie |
|
feh--# |
Used to ensure website security and fraud detection. |
Persistent |
HTML Local Storage |
|
forterToken [x3] |
clivechristian.com com eu.clivechristian.com |
Used to ensure website security and fraud detection. |
400 days |
HTTP Cookie |
logo_large.gif [x3] |
Saves the user's screen size in order to adjust the size of images on the website. |
Session |
Pixel Tracker |
|
logo_medium.gif [x3] |
Saves the user's screen size in order to adjust the size of images on the website. |
Session |
Pixel Tracker |
|
logo_small.gif [x3] |
Saves the user's screen size in order to adjust the size of images on the website. |
Session |
Pixel Tracker |
|
object(#-#-##:#:#.#) |
Holds the users timezone. |
Persistent |
HTML Local Storage |
|
secure_customer_sig |
This cookie is used to store customer credentials securely when processing a purchase on the website - the cookie is essential in making a secure online transaction. |
1 year |
HTTP Cookie |
|
shopify_pay_redirect |
The cookie is necessary for the secure checkout and payment function on the website. This function is provided by shopify.com. |
1 day |
HTTP Cookie |
|
t3D |
This cookie is part of a bundle of cookies which serve the purpose of content delivery and presentation. The cookies keep the correct state of font, blog/picture sliders, color themes and other website settings. |
Persistent |
HTML Local Storage |
|
tADe |
This cookie is part of a bundle of cookies which serve the purpose of content delivery and presentation. The cookies keep the correct state of font, blog/picture sliders, color themes and other website settings. |
Persistent |
HTML Local Storage |
|
tADu |
This cookie is part of a bundle of cookies which serve the purpose of content delivery and presentation. The cookies keep the correct state of font, blog/picture sliders, color themes and other website settings. |
Persistent |
HTML Local Storage |
|
tAE |
This cookie is part of a bundle of cookies which serve the purpose of content delivery and presentation. The cookies keep the correct state of font, blog/picture sliders, color themes and other website settings. |
Persistent |
HTML Local Storage |
|
tC |
This cookie is part of a bundle of cookies which serve the purpose of content delivery and presentation. The cookies keep the correct state of font, blog/picture sliders, color themes and other website settings. |
Persistent |
HTML Local Storage |
|
test_cookie |
Used to check if the user's browser supports cookies. |
1 day |
HTTP Cookie |
|
tMQ |
This cookie is part of a bundle of cookies which serve the purpose of content delivery and presentation. The cookies keep the correct state of font, blog/picture sliders, color themes and other website settings. |
Persistent |
HTML Local Storage |
|
tnsApp |
This cookie is part of a bundle of cookies which serve the purpose of content delivery and presentation. The cookies keep the correct state of font, blog/picture sliders, color themes and other website settings. |
Persistent |
HTML Local Storage |
|
tPL |
This cookie is part of a bundle of cookies which serve the purpose of content delivery and presentation. The cookies keep the correct state of font, blog/picture sliders, color themes and other website settings. |
Persistent |
HTML Local Storage |
|
tTDe |
This cookie is part of a bundle of cookies which serve the purpose of content delivery and presentation. The cookies keep the correct state of font, blog/picture sliders, color themes and other website settings. |
Persistent |
HTML Local Storage |
|
tTDu |
This cookie is part of a bundle of cookies which serve the purpose of content delivery and presentation. The cookies keep the correct state of font, blog/picture sliders, color themes and other website settings. |
Persistent |
HTML Local Storage |
|
tTE |
This cookie is part of a bundle of cookies which serve the purpose of content delivery and presentation. The cookies keep the correct state of font, blog/picture sliders, color themes and other website settings. |
Persistent |
HTML Local Storage |
|
tTf |
This cookie is part of a bundle of cookies which serve the purpose of content delivery and presentation. The cookies keep the correct state of font, blog/picture sliders, color themes and other website settings. |
Persistent |
HTML Local Storage |
|
wpm-test-cookie [x3] |
clivechristian.com com eu.clivechristian.com |
This cookie determines whether the browser accepts cookies. |
Session |
HTTP Cookie |
ZD-suid |
Unique id that identifies the user's session. |
Persistent |
HTML Local Storage |
Preferences (5)
Preference cookies allow the website to store information that affects its behaviour or appearance, such as your preferred language or location.
Name |
Provider |
Purpose |
Maximum Storage Duration |
Type |
__zlcstore |
Necessary for the functionality of the website's chat-box function. |
Session |
HTTP Cookie |
|
geolizr_lib_url |
Contains the region for the current user. This allows the website to show content such as currency and tax rates relevant for that specific region. |
Session |
HTML Local Storage |
|
iWishsync |
Used to remember any wishlist products chosen by the user. |
Persistent |
HTML Local Storage |
|
localization |
Holds the users timezone. |
1 year |
HTTP Cookie |
|
ZD-store |
Registers whether the self-service-assistant Zendesk Answer Bot has been displayed to the website user. |
Persistent |
HTML Local Storage |
Statistics (7)
Statistical cookies help website owners understand how visitors interact with the sites by collecting and transmitting information in an anonymous form.
Name |
Provider |
Purpose |
Maximum Storage Duration |
Type |
__kla_id |
This cookie is used to collect information on the visitor's behavior. This information will be stored for internal use on the website – internal analytics is used to optimize the websites or to register if the visitor has subscribed to a newsletter. |
2 years |
HTTP Cookie |
|
_gat |
Used by Google Analytics to throttle request rate |
1 day |
HTTP Cookie |
|
FPAU |
Assigns a specific ID to the visitor. This allows the website to determine the number of specific user-visits for analysis and statistics. |
Session |
HTTP Cookie |
|
FPID |
Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator. |
Session |
HTTP Cookie |
|
FPLC |
Registers a unique ID that is used to generate statistical data on how the visitor uses the website. |
Session |
HTTP Cookie |
|
yt-player-headers-readable |
Used to determine the optimal video quality based on the visitor's device and network settings. |
Persistent |
HTML Local Storage |
|
ZD-buid |
Unique id that identifies the user on recurring visits. |
Persistent |
HTML Local Storage |
Marketing (34)
Marketing cookies are used to track visitors to websites. The purpose is to present advertisements that are relevant and engaging to the individual user and therefore of greater value to third party publishers and advertisers.
Name |
Provider |
Purpose |
Maximum Storage Duration |
Type |
#-# |
Used to track user’s interaction with embedded content. |
Session |
HTML Local Storage |
|
__kla_viewed |
Collects information on the user's website navigation and preferences - This is used to target potential newsletter based upon this information. |
Persistent |
HTML Local Storage |
|
__zlcmid |
Preserves users states across page requests. |
1 year |
HTTP Cookie |
|
_fbp |
Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. |
3 months |
HTTP Cookie |
|
_gcl_au |
Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. |
3 months |
HTTP Cookie |
|
_landing_page |
Stores visitors' navigation by registering landing pages - This allows the website to present relevant products and/or measure their advertisement efficiency on other websites. |
14 days |
HTTP Cookie |
|
_orig_referrer |
This cookie is used to collect information on a visitor. This information will become an ID string with information on a specific visitor – ID information strings can be used to target groups with similar preferences, or can be used by third-party domains or ad-exchanges. |
14 days |
HTTP Cookie |
|
_shopify_s |
Collects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant. |
1 day |
HTTP Cookie |
|
_shopify_sa_p |
Collects data on visitors' behaviour and interaction - This is used to make advertisement on the website more relevant. The cookie also allows the website to detect any referrals from other websites. |
1 day |
HTTP Cookie |
|
_shopify_sa_t |
Collects data on visitors' behaviour and interaction - This is used to make advertisement on the website more relevant. The cookie also allows the website to detect any referrals from other websites. |
1 day |
HTTP Cookie |
|
_shopify_y |
Collects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant. |
1 year |
HTTP Cookie |
|
iU5q-!O9@$ |
Registers a unique ID to keep statistics of what videos from YouTube the user has seen. |
Session |
HTML Local Storage |
|
LAST_RESULT_ENTRY_KEY |
Used to track user’s interaction with embedded content. |
Session |
HTTP Cookie |
|
lastExternalReferrer |
Detects how the user reached the website by registering their last URL-address. |
Persistent |
HTML Local Storage |
|
lastExternalReferrerTime |
Detects how the user reached the website by registering their last URL-address. |
Persistent |
HTML Local Storage |
|
LogsDatabaseV2:V#||LogsRequestsStore |
Used to track user’s interaction with embedded content. |
Persistent |
IndexedDB |
|
nextId |
Used to track user’s interaction with embedded content. |
Session |
HTTP Cookie |
|
NID |
Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads. |
6 months |
HTTP Cookie |
|
remote_sid |
Necessary for the implementation and functionality of YouTube video-content on the website. |
Session |
HTTP Cookie |
|
requests |
Used to track user’s interaction with embedded content. |
Session |
HTTP Cookie |
|
shopify_recently_viewed |
Contains data on the content of the shopping cart. This data is used for marketing purposes by promoting related products or for retargeting purposes. |
3 months |
HTTP Cookie |
|
TESTCOOKIESENABLED |
Used to track user’s interaction with embedded content. |
1 day |
HTTP Cookie |
|
VISITOR_INFO1_LIVE |
Tries to estimate the users' bandwidth on pages with integrated YouTube videos. |
180 days |
HTTP Cookie |
|
YSC |
Registers a unique ID to keep statistics of what videos from YouTube the user has seen. |
Session |
HTTP Cookie |
|
yt.innertube::nextId |
Registers a unique ID to keep statistics of what videos from YouTube the user has seen. |
Persistent |
HTML Local Storage |
|
YtIdbMeta#databases |
Used to track user’s interaction with embedded content. |
Persistent |
IndexedDB |
|
yt-remote-cast-available |
Stores the user's video player preferences using embedded YouTube video |
Session |
HTML Local Storage |
|
yt-remote-cast-installed |
Stores the user's video player preferences using embedded YouTube video |
Session |
HTML Local Storage |
|
yt-remote-connected-devices |
Stores the user's video player preferences using embedded YouTube video |
Persistent |
HTML Local Storage |
|
yt-remote-device-id |
Stores the user's video player preferences using embedded YouTube video |
Persistent |
HTML Local Storage |
|
yt-remote-fast-check-period |
Stores the user's video player preferences using embedded YouTube video |
Session |
HTML Local Storage |
|
yt-remote-session-app |
Stores the user's video player preferences using embedded YouTube video |
Session |
HTML Local Storage |
|
yt-remote-session-name |
Stores the user's video player preferences using embedded YouTube video |
Session |
HTML Local Storage |
|
zte# |
Saves a Zopim Live Chat ID that recognises a device between visits during a chat session. |
Session |
HTTP Cookie |
Unclassified (11)
Unclassified cookies are cookies that are in the process of being classified, along with individual cookie providers.
Name |
Provider |
Purpose |
Maximum Storage Duration |
Type |
__atomic-event-state |
Pending |
Session |
HTML Local Storage |
|
__paypal-httpswwwpaypalcomsdkjscomponentsbuttonscommitfalsecurrencyEURlocaleenUSclientidAfUEYT7nO4BwZQERn9Vym5TbHAG08ptiKa9gm8OARBYgoqiAJIjllRjeIMI4g294KAH1JdTnkzubt1frmerchantidMAGYBZJBC2AA6intentauthorize_storage__ |
Pending |
Persistent |
HTML Local Storage |
|
bogos_discounts_apply |
Pending |
Persistent |
HTML Local Storage |
|
forterToken |
Pending |
Persistent |
HTML Local Storage |
|
geolizr_geodata |
Pending |
1 year |
HTTP Cookie |
|
sca_offers_added |
Pending |
Persistent |
HTML Local Storage |
|
sca_products_info |
Pending |
Persistent |
HTML Local Storage |
3. COOKIE MANAGEMENT AND CONSENT
As most browsers are programmed to accept cookies automatically, you may choose not to receive them by accessing your browser settings and disabling their use, following the procedures described at the following links:
-
Explorer: http://windows.microsoft.com/it-it/internet-explorer/delete-manage-cookies#ie=ie-10
-
Firefox: http://support.mozilla.org/it/kb/Eliminare%20i%20cookie
-
Chrome: https://support.google.com/chrome/answer/95647?hl=it
-
Edge: https://support.microsoft.com/it-it/help/4027947/windows-delete-cookies
-
Opera: http://www.opera.com/help/tutorials/security/privacy/
Once you access our Site, a banner appears, from which you can change the settings relating to the cookies used. By clicking "Accept" you consent to the use of all cookies we use. To granularly select only certain purposes or third parties or to refuse the use of all cookies you can click on "Customize" or "Continue without accepting" respectively.
For more information on cookies, you can connect to the website www.youronlinechoices.com (limited to the services registered by this platform), to obtain information on how to delete or manage cookies based on the browser used and how to set the preferences for the use of those of third parts. https://www.youronlinechoices.com.
Your Online Choices is an Internet site managed by the non-profit association European Interactive Digital Advertising Alliance (EDAA), the version of which can be reached at https://www.youronlinechoices.com, which provides information on behavioural advertising based on profiling cookies (https://www.youronlinechoices.com/uk/about-behavioural-advertising) and allows Internet users to easily oppose (opt-out) the installation of the main profiling cookies installed by advertisers and used on Internet sites (https://www.youronlinechoices.com/uk/your-ad-choices). Before using this tool, we advise you to carefully read the general conditions of service of the Your Online Choices website (https://www.youronlinechoices.com/uk/terms-conditions), frequently asked questions (FAQ) (https://www.youronlinechoices.com/uk/faqs) and the user guide (https://www.youronlinechoices.com/uk/opt-out-help).
Please note that use of Your Online Choices does not guarantee that you will not receive third-party cookies by browsing the Site. Also remember that by deleting all cookies from your browser, even the technically necessary cookies issued by Your Online Choices to remember your choices could be deleted, making third-party cookies active again.
To disable analytical cookies and to prevent Google Analytics from collecting data about your browsing, you can download the browser add-on component for disabling Google Analytics: https://tools.google.com/dlpage/gaoptout.
We will retain user preferences about cookies thanks to a special technical cookie with the characteristics specified in the table above.
4. METHODS OF PROCESSING AND TIME OF DATA RETENTION
As highlighted in the premise of this statement, the Company collects and processes some of your personal data through the cookies it conveys directly on the Site (first-party cookies). The Company acts as data controller, in accordance with the provisions of Data Protection Laws. The Company will also process your data with electronic tools in an automated way.
Some of the collaborators of the Company, appointed by us as data processors, may carry out maintenance interventions on the computer systems that host your data, without being able to access their actual content. Personal data may be stored on servers managed by third parties (e.g. computer systems suppliers) or may be managed by individuals specializing in online advertising, acting as external data processors on the basis of a specific appointment in writing by the Company. Please see the heading ‘Data transfers’ in our privacy policy for more information on how the Company safeguards your personal data.
The personal data of the Site users will be stored for the time strictly necessary to carry out the primary purposes described in this statement or in the privacy policy of the Site, or in any case for the time necessary to protect the rights and interests of both users and the Company.
5. YOUR RIGHTS
To exercise your rights, or obtain any further information or clarification in connection with this Policy, please contact the Company in the following ways:
-
by sending a registered letter to the registered office (Clive Christian Perfume Limited, with registered office at 3rd Floor, 32 Brook Street, Mayfair, London, W1K 5DH, United Kingdom);
-
by sending an e-mail message to the address customercare@clivechristian.com.
Please read our privacy policy on the Site, which sets out in detail your rights under the Data Protection Laws.
The Company is responsible for updating all the links that can be viewed in this Policy.