Clive Christian × Selfridges: An Immersive Celebration of Strange Heavens – Out Of The Blue Clive

To mark the launch of Strange Heavens – Out Of The Blue Clive, Clive Christian partnered with Selfridges in March 2026 to create a fully immersive trilogy of experiences across the iconic London store. The journey began on Duke Street, where an outdoor pop‑up invited visitors into a captivating, multisensory space that brought the campaign to life and offered a first encounter with the new fragrance.

Inside Selfridges’ ground‑floor Beauty Hall, guests were welcomed into a dedicated consultation space for exclusive one‑to‑one fragrance experiences, discovering the artistry, craftsmanship, and rare ingredients behind the perfume.

Completing the journey, Clive Christian collaborated with the Fount Bar to craft a bespoke cocktail inspired by key notes found within Strange Heavens – Out Of The Blue Clive, extending the fragrance narrative into taste and elevating the launch into a true celebration of luxury and creativity.

This partnership offered customers a unique opportunity to step into the world of Clive Christian, unexpected, imaginative and sensorial.