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Just like poetry, perfumery is an art form. It is often found in the artistic realms that different arts will borrow from each other and be inspired by the other. From painters to musicians to perfumers, all are inspired by different unique talents throughout the creative world.

It is only fitting that Clive Christian would be inspired by England's greatest playwright for the launch of Jump Up and Kiss Me from the Addictive Arts Collection, a collection of perfumes inspired by the works of British literary greats where states of heightened emotions and feelings are explored.

Jump up and Kiss Me is inspired by William Shakespeare's most famous comedy- A Midsummer Night's Dream. Set in a forest where mythical fairies live, a place where dreams and reality are oddly mixed. Oberon the king of the fairies is determined to play a trick on his wife Titania after a fight and send his spriteliest servant Puck to pick the viola tricolour, a flower that when placed on the eyelids of those asleep, will cause them to fall in love with whoever or whatever they first set eyes on when they wake. Oberon also spots a pair of quarrelling would be lovers and in trying to help them, his servant Puck falls victim to a case of mistaken identity and the effects of the flower lead to a complicated love triangle. Meanwhile, the fairy queen Titania has been enchanted to fall in love with a weaver who has had his head transformed into that of a Donkey by the mischievous puck and Oberon.

The play is based on the concept of Illusion vs reality. The forest of the fairies is a fantastical world where even the most innocent looking flower has the power to change loves course.

Yet mark'd I where the bolt of cupid fell:
It fell upon a little western flower,
Before milk-white, now purple with love's wound,
And maidens call it love-in-idleness.
Fetch me that flower; the herb I shew'd thee once:
The juice of it on sleeping eye-lids laid
Will make the man or woman madly dote
Upon the next living creature that it sees.
Oberon to Puck Act ii Sc I

The flower used in the play to incur love is the "viola-tricolour" or "Jack Jump Up and Kiss Me", and it causes a wild and all-consuming love, used to comical effect in the play.

This is the story captured in Jump up and Kiss me Ecstatic and Hedonistic fragrances, an exciting tale of ecstatic indulgence and hedonistic reckless abandon.